Book Title: Introduction to Marketing – MKTG 3433
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Book Description: Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Contents
Book Information
Book Description
This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Book Source
This book is a cloned version of Introduction to Marketing II (MKTG 2005) by NSCC and Lumen Learning, published using Pressbooks by NSCC under a CC BY (Attribution) license. It may differ from the original.
License
Introduction to Marketing - MKTG 3433 Copyright © 2022 by WCOB Marketing Faculty is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
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Introduction to Marketing - MKTG 3433 Copyright © 2022 by WCOB Marketing Faculty is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
The open textbook WCOB Introduction to Marketing (MKTG 3433) is an open textbok adapted from Lumen Learning’s openly licenced online course Principles of Marketing.