101 6.3 Types of Marketing Information

Learning Objectives

  • Explain the types of insights provided by each type of marketing information
  • Describe how organizations manage marketing information
  • Describe key types of marketing information including internal data, competitive intelligence, and marketing research

Marketing information and research are most effective when they feed an ongoing awareness of what’s happening with customers, their perceptions, and purchasing decisions. The next section of this module explores different types of information that contribute to the customer insights that inform your organization, strategy, and the marketing mix.


Learning Activities

  • Reading: Types of Marketing Information



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Introduction to Marketing - MKTG 3433 Copyright © 2022 by WCOB Marketing Faculty is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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