Chapter 5: Ethics and Social Responsibility

Learning Objectives

  • Understand the importance of ethics and social responsibility
  • Describe common ethical marketing issues
  • Define ethics in the context of marketing
  • Identify common ethical issues and their impact on individuals and organizations
  • Identify ethical issues introduced through new marketing channels
  • Explain the role of social responsibility in marketing



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Introduction to Marketing - MKTG 3433 Copyright © 2022 by WCOB Marketing Faculty is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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