Video: McDonald’s “Globalization”

Few would disagree that fast-food chain McDonald’s is a master of global marketing. McDonald’s has blended elements of a global standardization strategy with a localization strategy to penetrate global markets and offer products that align perfectly with local appetites and preferences.

You can view the transcripts for What McDonald’s Menu Items Look Like Around The World in Video Transcriptions.

 

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Introduction to Marketing - MKTG 34303 Copyright © 2022 by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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