Dedication
The Marketing faculty of the Walton College of Business dedicate this book to our students. We acknowledge the previous contributors who provided the foundation for us to collaborate in making high-quality educational materials available at no cost to students.
Our hope is that students will use the textbook to advance their learning and to improve the quality of life in their communities.
Let’s stay connected! If you’re adopting our textbook, follow this link to share your adoption details with us.
