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This course includes PowerPoint slide decks organized by module and aligned to course content.

Since the slides are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute them. They are also accessible. If you do revise them, make sure to follow these guidelines for creating accessible PowerPoints.

Use the links below to download the individual decks:

• Module 1: What Is Marketing?
• Module 2: Marketing Function
• Module 3: Segmentation and Targeting
• Module 4: Marketing Strategy
• Module 5: Ethics and Social Responsibility
• Module 6: Marketing Information and Research
• Module 7: Consumer Behavior
• Module 8: Positioning
• Module 9: Branding
• Module 10: Product Marketing
• Module 11: Pricing Strategies
• Module 12: Place: Distribution Channels
• Module 13: Promotion: Integrated Marketing Communication (IMC)
• Module 14: Marketing Globally
• Module 15: Marketing Plan