4 1.3 Marketing in Action
Learning Objectives
- Recognize marketing activities in daily life
- Explain the differences between marketing, advertising, branding, and sales
- Identify evidence of marketing in everyday life
In this section, you’ll get a chance to explore the concept of marketing further and see how it’s at work in the world around you. It may surprise you to discover how much the term encompasses.
Learning Activities
- Reading: Marketing in Action