127 Video: Consumer Beliefs and Febreze

Putting Consumer Attitudes and Beliefs to the Test

Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a smell test?

Watch the following video to see the power of consumer attitudes and beliefs in action. Febreze uses people’s beliefs based on their smell to advertise their product further and prove their point by subverting expectations.



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Introduction to Marketing - MKTG 3433 Copyright © 2022 by WCOB Marketing Faculty is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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