AI Prompt for Chapter 16: Crisis PR Role Play

For a role-playing exercise in crisis public relations, you can copy and paste the following three paragraphs into an AI platform (such as ChatGPT, Gemini, Claude, Perplexity, Microsoft CoPilot).

Let’s do a role-playing exercise to help me learn about crisis public relations. I’ll be the head of public relations for Johnson Brick Company.  You’ll be a news reporter from a local television station who is asking questions about a bribery allegation involving the company. You are planning to air a story about the allegations, which are as follows:

The chief executive officer of the Johnson Brick Company has been arrested and charged with bribing a state legislator. According to a police report, the CEO wanted the legislator to vote in favor of a construction project that would have led to a $5 million contract for the state to purchase products from Johnson Brick Company.

While playing the head of public relations, I need to practice answering the reporter’s questions while protecting the public image of Johnson Brick Company and limiting negative publicity.

After you finish the chat, consider whether this was a worthwhile learning exercise for you. To what extent could AI role-playing exercises be used in future academic courses and employee training.