12 results
Moving Pictures book cover

Moving Pictures

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Author(s): Russell Sharman

Subject(s): Films, cinema

Last updated: 18/08/2022

A free and open-source introduction to the art and science of cinema. From the earliest iterations to the latest innovations, this introductory text  explores the tools and techniques of mise-en-scene, narrative form, cinematography, editing, sound and acting, how each has contributed to the evolution of cinematic language,  and how that evolution implicates critical issues of representation in mass media. Moving Pictures offers in-depth examination of how cinema communicates, and what, exactly, it is trying to say.

Author Contact:

Introduction to Apparel Production Workbook book cover

Introduction to Apparel Production Workbook

CC BY (Attribution)   English

Author(s): Laurie M. Apple

Subject(s): Sewing, Apparel and fashion: technology and techniques

Publisher: University of Arkansas Libraries

Last updated: 16/08/2022

Introduction to Marketing - MKTG 3433 book cover

Introduction to Marketing - MKTG 3433

CC BY (Attribution)  10 H5P Activities    English

Author(s): WCOB Marketing Faculty

Editor(s): Rebecca Miles

Subject(s): Sales and marketing management, Business and Management

Institution(s): University of Arkansas

Publisher: University of Arkansas - Walton College of Business

Last updated: 22/07/2022

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Advanced Public Speaking book cover

Advanced Public Speaking

CC BY (Attribution)   English

Author(s): Lynn Meade

Subject(s): Speeches, Business communication and presentation

Publisher: University of Arkansas Open Resource

Last updated: 18/07/2022

This advanced public speaking textbook is designed to encourage you as a speaker and to help you sharpen your skills. It is written to feel like you are sitting with a trusted mentor over coffee as you receive practical advice on speaking. Grow in confidence, unleash your personal power and find your unique style as you learn to take your speaking to the next level--polished and professional. SCROLL DOWN for Chapters
Introduction to Education book cover

Introduction to Education

CC BY-SA (Attribution ShareAlike)  19 H5P Activities    English

Author(s): Jennifer Beasley, Myra Haulmark

Subject(s): Education, Teacher training

Publisher: University of Arkansas Libraries

Last updated: 14/07/2022

This book was written to provide students with an introduction to the field of education. The book is broken into chapters that focus on questions students may have about education in general. Although some chapters may go into more depth than others, this is created as an introductory text.

Music in World Cultures book cover

Music in World Cultures

CC BY-NC (Attribution NonCommercial)   English

Author(s): Justin R. Hunter, Matthew Mihalka

Subject(s): Music

Publisher: University of Arkansas Libraries

Last updated: 01/12/2021

This text provides just a small sampling of some of the various musical styles and traditions that might be found, though the skills developed in this course can be applied to any type of music.
Creating Cultural Competence book cover

Creating Cultural Competence

CC BY (Attribution)   English

Subject(s): Diversity, equality and inclusion in the workplace, Cultural studies

Publisher: University of Arkansas Libraries

Last updated: 23/11/2021

This book was written to provide an introduction to cultural competence. The book is broken into video chapters that focus on the five developmental orientations of cultural competence, based on the Intercultural Development Inventory (IDI). The videos utilize voices of how students define and create cultural competence in their communities. These videos are appropriate for high school and college campus initiatives and classes, organization, and community trainings.
Human Behavior and the Social Environment II book cover

Human Behavior and the Social Environment II

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Author(s): Whitney Payne

Subject(s): Social work

Publisher: University of Arkansas Libraries

Last updated: 27/07/2021

Principles of Management for Leadership Communication book cover

Principles of Management for Leadership Communication

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Author(s): [Authors removed at request of original publisher]

Subject(s): Communication studies, Business and Management

Publisher: This edition published by University of Arkansas Libraries. Original edition published by University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

Last updated: 29/04/2021

This version adapted for leadership communication.  Chapters from the original have been reordered.  Some chapters have been deleted in this version. 

Principles of Management is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance.

The Entrepreneurial Manager — While the ”General Management“ course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as ”general managers.“ This course was relabeled ”The Entrepreneurial Manager“ in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers.

By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures.

Active Leadership —Starting with the opening chapter, Principles of Management show students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist’s palette, tools, and techniques) to create the art of management.

This book’s modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management.

This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.

Critical Employment, Ethical, and Legal Scenarios in Human Resource Development book cover

Critical Employment, Ethical, and Legal Scenarios in Human Resource Development

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Subject(s): Educational: Work experience / Careers, Business and Management

Publisher: University of Arkansas Libraries

Last updated: 10/02/2021

This book is intended to be used as a supplement to courses across various fields of study but has direct correlations with human resource development and workforce development. Instructors in any field of study where students examine the work environment and the treatment of employees will find useful scenarios that can be used to facilitate discussions. The topics in this book and supplemental readings can enrich the conversations around enhancing workplace environments and better worker engagement. Without supportive workers, organizations cannot achieve all goals to the extent desired. Workers may exert the effort required to keep their jobs, but they may not exceed performance requirements because they are experiencing scenarios similar to those in this book and their needs are not being met appropriately.

Leaders and workplace trainers may find this supplement useful when introducing subjects that are perceived to be controversial in the workplace. They can allow employees to discuss these scenarios and provide possible solutions to similar scenarios that are encountered at work. Providing a safe environment to discuss intentional and unintentional situations that arise may improve the work climate and lead to unimaginable solutions. Strengthening communication between workers and leaders can improve team performance and ultimately, organizational success.