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44 results

Ethics in Journalism and Strategic Media

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  52 H5P Activities    English

Author(s): Dave Bostwick

Editor(s): Ninette Sosa

Subject(s): Media studies: journalism, Legal ethics and professional conduct

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2023-07-17

Last updated: 2026-06-11

Ethics in Journalism and Strategic Media is a compilation of 15 lessons about ethical obligations for media professionals. Beyond newsroom journalism, this online guidebook incorporates case examples about public relations and advertising. Chapter content includes audio, video, writing assignments, and interactive fill-in-the-blank quizzes.

Areas of focus are codes of ethics, privacy, conflict of interest, plagiarism, fabrication, and offensive content. The handbook also contains two chapters on diversity.

Rhetorical Strategies for Workplace Communication

CC BY-NC (Attribution NonCommercial)  12 H5P Activities    English

Author(s): Kat Gray

Editor(s): Kat Gray

Subject(s): Language: reference and general, Usage and grammar guides, Writing and editing guides, Semantics, discourse analysis, stylistics

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2025-08-01

Last updated: 2026-06-10

Perspectives: An Introduction to Cultural Anthropology The University of Arkansas Edition

CC BY-NC (Attribution NonCommercial)   English

Editor(s): Kathryn M. Koziol

Subject(s): Anthropology

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2026-06-11

Last updated: 2026-06-10

American Government (3e - Third Edition)- The University of Arkansas Edition

CC BY (Attribution)  114 H5P Activities    English

Author(s): OpenStax and Lumen Learning

Subject(s): Politics and government

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2026-06-09

Last updated: 2026-06-10

The content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens.

Global Sourcing for Fashion & Apparel

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  9 H5P Activities    English

Editor(s): Lance Cheramie

Subject(s): Fashion and beauty industries, Purchasing and supply management

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2026-01-12

Last updated: 2026-06-09

Negocios y Desarrollo Profesional: Perspectivas en Español

CC BY-SA (Attribution ShareAlike)   Spanish

Author(s): Antonio Parrilla Recuero, Hilda Morayma Benton

Editor(s): Antonio Parrilla Recuero, Hilda Morayma Benton

Subject(s): Lenguaje y lingüística, Adquisición del lenguaje

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2024-06-01

Last updated: 2026-06-09

Introduction to Marketing - MKTG 3433

CC BY (Attribution)  10 H5P Activities    English

Author(s): WCOB Marketing Faculty

Editor(s): Rebecca Miles

Subject(s): Sales and marketing management, Business and Management

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2022-06-13

Last updated: 2026-06-08

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Classroom Learning Theories: Learning for Life and for Teaching (Beta Version)

CC BY-NC (Attribution NonCommercial)  7 H5P Activities    English

Author(s): Peggy Ward

Subject(s): Education / Educational sciences / Pedagogy, Educational psychology, Teacher training, Teaching skills and techniques

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2025-07-22

Last updated: 2026-06-02

EKG Essentials: A Student Handbook

CC BY-NC (Attribution NonCommercial)  83 H5P Activities    English

Author(s): Joshua E. McGee

Subject(s): Clinical and internal medicine, Medical equipment, devices and techniques

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2024-11-06

Last updated: 2026-06-02

The Mass Media Landscape

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  124 H5P Activities    English

Author(s): Dave Bostwick, Alyssa Riley

Editor(s): Dominique M. Valle

Subject(s): Media studies, Cultural and media studies

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Publication date: 2024-09-15

Last updated: 2026-05-27

The Mass Media Landscape is a compilation of lessons to help audiences understand the evolution of U.S. mass media and disruptive media technologies. It includes overviews of media law, media ethics and media literacy.

Chapters contain interactive exercises, review quizzes, writing assignments, and multimedia content. Following are four points of emphasis:

  • Media literacy extends beyond the ability to identify misinformation and disinformation or follow reliable news sources.
  • A crucial part of media literacy is understanding mass media history.
  • Media literacy skills help both consumers and professionals create and publish reliable content, including on social media, in an ethical manner and with an understanding of long-term effects and potential consequences.
  • All students, not just those who seek careers in the industry, benefit from learning about media history, media law, media ethics, and media literacy.