Catalog

    No available filters at the moment
    No available filters at the moment
    No available filters at the moment
    No available filters at the moment
28 results
The Mass Media Landscape book cover

The Mass Media Landscape

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  118 H5P Activities    English

Author(s): Dave Bostwick, Alyssa Riley

Editor(s): Dominique M. Valle

Subject(s): Media studies, Cultural and media studies

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 21/12/2024

The Mass Media Landscape is a compilation of lessons to help audiences understand the evolution of U.S. mass media and disruptive media technologies. It includes overviews of media law, media ethics and media literacy.

Chapters contain interactive exercises, review quizzes, writing assignments, and multimedia content. Following are four points of emphasis:

  • Media literacy extends beyond the ability to identify misinformation and disinformation or follow reliable news sources.
  • A crucial part of media literacy is understanding mass media history.
  • Media literacy skills help both consumers and professionals create and publish reliable content, including on social media, in an ethical manner and with an understanding of long-term effects and potential consequences.
  • All students, not just those who seek careers in the industry, benefit from learning about media history, media law, media ethics, and media literacy.
EKG Essentials: A Student Handbook book cover

EKG Essentials: A Student Handbook

CC BY-NC (Attribution NonCommercial)  83 H5P Activities    English

Author(s): Joshua E. McGee

Subject(s): Clinical and internal medicine, Medical equipment and techniques

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 16/12/2024

Teaching Apparel Production book cover

Teaching Apparel Production

CC BY (Attribution)  7 H5P Activities    English

Author(s): Sheri Deaton

Subject(s): Apparel, garment and textile industries

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 03/12/2024

Sourcing, summarizing, and synthesizing:  Skills for effective research writing  book cover

Sourcing, summarizing, and synthesizing:  Skills for effective research writing 

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  7 H5P Activities    English

Author(s): Wendy L. McBride

Subject(s): Language learning: writing skills

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 03/12/2024

Principles of Management for Leadership Communication book cover

Principles of Management for Leadership Communication

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Author(s): [Authors removed at request of original publisher]

Subject(s): Communication studies, Business and Management

Institution(s): University of Arkansas

Publisher: This edition published by University of Arkansas Libraries. Original edition published by University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

Last updated: 03/12/2024

This version adapted for leadership communication.  Chapters from the original have been reordered.  Some chapters have been deleted in this version. 

Principles of Management is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance.

The Entrepreneurial Manager — While the ”General Management“ course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as ”general managers.“ This course was relabeled ”The Entrepreneurial Manager“ in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers.

By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures.

Active Leadership —Starting with the opening chapter, Principles of Management show students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist’s palette, tools, and techniques) to create the art of management.

This book’s modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management.

This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.

Personal Health and Safety book cover

Personal Health and Safety

CC BY-NC (Attribution NonCommercial)  16 H5P Activities    English

Author(s): Dr. Ches Jones, Ph.D.

Subject(s): Public health and preventive medicine

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 03/12/2024

Negocios y Desarrollo Profesional: Perspectivas en Español book cover

Negocios y Desarrollo Profesional: Perspectivas en Español

CC BY-SA (Attribution ShareAlike)   Spanish

Author(s): Antonio Parrilla Recuero, Hilda Morayma Benton

Editor(s): Antonio Parrilla Recuero, Hilda Morayma Benton

Subject(s): Lenguaje y lingüística, Adquisición del lenguaje

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 03/12/2024

Music in World Cultures book cover

Music in World Cultures

CC BY-NC (Attribution NonCommercial)   English

Author(s): Justin R. Hunter, Matthew Mihalka

Subject(s): Music

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 03/12/2024

This text provides just a small sampling of some of the various musical styles and traditions that might be found, though the skills developed in this course can be applied to any type of music.
Moving Pictures book cover

Moving Pictures

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Author(s): Russell Sharman

Subject(s): Films, cinema

Institution(s): University of Arkansas

Last updated: 03/12/2024

A free and open-source introduction to the art and science of cinema. From the earliest iterations to the latest innovations, this introductory text  explores the tools and techniques of mise-en-scene, narrative form, cinematography, editing, sound and acting, how each has contributed to the evolution of cinematic language,  and how that evolution implicates critical issues of representation in mass media. Moving Pictures offers in-depth examination of how cinema communicates, and what, exactly, it is trying to say.

Author Contact: russell.sharman@gmail.com

Language Encounters on the French Colonial Mississippi book cover

Language Encounters on the French Colonial Mississippi

CC BY (Attribution)   English

Author(s): Linda Carol Jones

Subject(s): Indigenous peoples

Institution(s): University of Arkansas

Publisher: University of Arkansas Libraries

Last updated: 03/12/2024