In this module, we will discuss the day of a fashion show and the interworkings that support its execution. Using this knowledge, you will be able to envision and deliver a show that aligns with the visions and plans developed across the modules thus far.

1. Why does Run of Show Matter?

In the context of event planning, Run of Show typically refers to an event’s full agenda^[1]. However, in fashion shows, the term Run of Show is reserved for the full list of garments, often including images and descriptions, in the order they will appear on the runway^[2].

A Capstone & A Convergence

Garment order in a fashion show directly influences the show narrative, the overall cohesiveness of the presentation, and the audience’s experience. Run of show therefore represents the most important aspect of fulfilling design visions, production plans, and all the hard work behind developing and styling the garments. It is the moment when your essential elements are united and the theme, personnel, and audience revolve in the same moment. A successful run of show compared to a poor run of show emphasizes the key importance of organizing garments intentionally and cohesively.

Although the following collection and outcome is intentional, it conveys how a poor run of show might be perceived:

2. How to Organize (Garments and Other Data)

Pre-Show Maintenance

Academic fashion shows are more variable and flexible in the storage options and the construction content of garments. Some garments may have very long skirts, very wide skirts, or several small hand-sewn attachments all over the garment. Unlike a typical industry show, the variance can be surprising and vast. Keep this in mind when assessing types of hangers, rack availability, run of show planning approach (i.e., will you sort physical garments or images), and decisions surrounding storage and venue arrival. Typically, it’s best practice to have designers bring their garments the day of the show.

Data Storage

Digital storage is the easiest way to track model, designer, and garment data in a way that can be used for several outputs such as social media, digital magazines, or programs. Some key applications that you will likely use in your career are Microsoft products.

Microsoft Forms is useful for collecting information from designers, models, and team members about garment details, sizes, and preferences. It loads automatically into an Excel sheet, but you also can look at each submission individually. Image uploads, required responses, and branching are all available in Forms^[3].

Excel is an application for creating and maintaining tables of data called spreadsheets. It’s an excellent tool for creating detailed lists and schedules, including garment order, model assignments, and fitting notes. Excel’s sorting and filtering capabilities make it easy to manage large datasets, especially those related to people and events^[4].

SharePoint has a much steeper learning curve, but much broader capabilities. This would be useful for hosting collaboration, sharing several, connected documents, and images related to the fashion show. 

You want to use Microsoft instead of Google for two reasons: 1) The data will be more securely stored using university licensing and servers, and 2) you will be much more likely to use Microsoft than Google in your future career^[5].

Strategies for Ordering Garments

Deciding run of show and preparing garments for ordering are two separate tasks that are part of the same process. When deciding run of show, you will first answer the question: How will we review the garments?

• Image Upload: Digital lookbooks or image galleries can be used for initial garment selection and ordering. This method allows for easy sharing and discussion among team members but may lack the tactile and detailed view provided by physical interaction.
• Physical Interaction: Actual fittings and in-person reviews of garments ensure the best understanding of fit, material, and overall look. This approach is time-consuming and difficult with more than a few decision-makers. Similarly, hanging garments presents the challenge of maintaining garment integrity while pulling and moving the garments around. 
• Hybrid Approach: A hybrid method that involves initial digital selection followed by physical verification and fitting. This approach process might look like deciding general categories and rough outlines, then reordering the day-of during the final dress rehearsal. 

3. Garment Construction

Understanding how garments are made is important when maintaining them during storage and quickly fixing them during the show. Key terms include:

• Pattern: The paper blueprint used for cutting fabric and assembling the garment.
• Stitch: A single loop of thread connecting two or more pieces of fabric OR the act of attaching fabric with thread.
• Seam:  The area of a garment that contains pieces connected by thread; holds pieces of fabric together using various stitches and techniques.
• Notion: A button, embellishment, closure, or decorative element sewn to the garment.
• Fit: How well a garment sits against the body as intended.
• Drape: How a fabric lays while worn or held up.
• Hand: How a fabric feels when touched.
• Finish: The inside or edge of fabric as part of a garment that prepares it for wear, such as binding tape or a finishing stitch technique.

Common Issues on Show Day and Quick Fixes

Fashion shows often encounter unforeseen issues. Some common problems and their quick fixes include:

• Loose Buttons: Secure with a quick hand-sewn stitch using the backstitch or slip stitch for strength and invisibility.
• Ripped Seams: Temporarily fix with a whip stitch or slip stitch, ensuring the thread matches the fabric. Do not hesitate to sew a garment in a way that is not removable without scissors.
• Stains: Use a stain remover pen or chalk to cover minor marks temporarily.
• Hem issues: Plan to keep double-sided or fabric tape on hand to quickly secure loose edges.
• Zipper sticking: Pencil lead and soap are common items that can help zippers open.

Proper Care and Handling

Understanding textiles is crucial for garment care and longevity. Key considerations include:

• Fabric Type: Different fabrics require specific care methods. For example, delicate fabrics may need gentle moving and dressing whereas moisture-sensitive fabrics should be handled with care around makeup and similar products.
• Storage: Store garments in a cool, dry place. Use garment bags for protection against dust and moisture.

Some high-maintenance fabrics to look out for:

• Fiber – Silk: Silk is very delicate, easily stains, and can be damaged most easily by liquids and when wet.
• Chiffon, Lamé , Crepe: These fabrics are often blended with silk or similar fibers that tear easily and stain quickly.
• Weave – Satin: Satin is a weave with floating stitches, meaning the threads have many areas in the weave that are more vulnerable to catching on jewelry, splinters, and other small pointed objects.

Be aware of embellishments that are loosely sewn on or are easily crushed.

4. The Catwalk

The catwalk, or runway, serves as the focal point of a fashion show, where models showcase the designers’ creations. As an academic fashion show, designers will typically curate their own models who have not experienced walking on a runway before. The following items are important to communicate to the models and designers.

Walking Techniques

You might employ industry techniques for the model walk^[6]. This includes a confident pose with even strides, straightened posture, and relaxed arms. Alternatively, depending on your theme and other essential elements, you might direct your models to pose through choreography and blocking. An example would be striking specific poses at specified locations. The catwalk techniques are essential for a captivating presentation.

Hair and Makeup

Hair and makeup for models can be as important as styling and run of show. The approach to hair and makeup can be a significant influence on how well the theme is communicated. Deciding between a homogeneous or heterogeneous approach to hair and makeup depends on access to makeup artists, budgeting, and overall show aesthetic. A homogeneous approach involves creating a consistent look across all models. This method emphasizes uniformity and cohesion, allowing the audience’s focus to remain on the garments themselves. It’s particularly effective in shows where the collection is unified by a strong, singular concept or aesthetic. This can be difficult with an academic fashion show. A heterogeneous approach allows for individualized hair and makeup styles that highlight each model’s unique features and the individual garment aesthetic. This method adds diversity and depth to the presentation, celebrating individuality while still aligning with the theme. This approach is often the most accessible option as well, removing scheduling and financial barriers for production and designers.

Inclusion, Kindness, and Confidence

Remember to maintain leadership and etiquette principles with Models and Designers. They are part of our personnel and part of our team. With that, it is also important to respect and prioritize a sense of belonging among designers and models. Inclusivity in model casting and representation is essential. Academic fashion shows have the opportunity to set a positive example by embracing diversity in model selection. This approach not only enriches the show’s impact but also aligns with broader industry trends toward greater representation and developing a culture of kindness and safety. This is especially important to remember during model practices, as many models in academic fashion shows are typically walking a runway for the first time.

5. Technical Planning

Schedules and cue sheets are imperative for a successful, stress-free (or less stressful) show. Technical planning encompasses protocols surrounding safety procedures (Module 6), timelines, and cues for audio and visual equipment. Some components of technical planning include:

• Rehearsal(s) for timing and blocking
• Schedules for the day of the show for each set of personnel (Activity 3)
• Lighting, music, and video cues for the show
• Delivery plans for decorations, garments, and other items that must be brought the day of the show
• Check-in procedures for guests
• Plans for moving guests from spaces between showings
• Load-out plans for all items delivered

There are many other day-of-show items that arise quickly and require quick responses. An example: Awards. There are typically 1-2 awards that are decided during the first show with 3-5 that are decided prior to the show via blind review by judges through academic paper submissions. Not only do the prechosen awards need to be coordinated, but the day-of awards are a vivid example of the time pressure behind some events on show day. Decide early how these awards will be communicated, when, and how to facilitate designers and models pulled from the line and guided out to accept their awards.

6. Expert Insights: Event Planning

Who is our expert?

What are some things to think about?

What are some things to think about – Personnel:

What are some things to think about – Audience/Accessibility:

What was the Pink Party?

Activity 5. Committee Collaboration 2